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Link Strategies

Your medium to long term SEO strategy should begin with your link strategy. Linkedin.com, Jigsaw.com, Facebook.com, Twitter.com, youtube.com, download.com and any industry specific social media sites are just a few of the web sites that should have content and links back to your site.

All of these websites have great authority in the search engines, meaning their pages can rank very well for just about anything. Use their ranking power to promote your site.

  • First, sign up for accounts at these sites. Most are free while some may requires you to wait for 15 working days before they are activated.
  • The secret to ranking well in the search engines with your listings is to get the keyword you have chosen inside your title tag. This is not always easy. On some sites if you attempt to add the keyword after your product or service name, it may result in the keyword phrase being removed by the site’s approval staff, before publishing the listing. e.g. Your product or service is called: ASP Player. You want to add the listing with the title “ASP Player – DVD player software”. You can be sure the staff will remove the keyword after the product name, before listing the software. This is odd, as it increases their chance to rank better in the search engines and of course get more visitors and thus more clicks on their advertisements, but they still seem not to allow it. The solution, which is not always easy for those of you with already completed, branded and marketed products and services, is to include your keyword in the software title. In other words, the keyword must appear in the application itself, before it will be approved for the listing title.
  • Now for the description. Fill the description boxes completely with text. The more text, the more Google likes the page, and the higher it will rank. Pick at least three keyword phrases you have chosen from your keyword research, and use them within the description but remember to make it look natural. Create a balance between writing for the visitor and writing for the search engines.
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Application Solution Providers, Inc. 866-764-8324

Application Solution Providers, Inc. 866-764-8324

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