You know the old saying “the early bird catches the worm,” right? In the case of job recruiting, this phrase is particularly relevant. Any experienced recruiter knows that a highly qualified candidate who has multiple offers on the table needs to be targeted as quickly as possible.
But how exactly can a recruiter decide when it’s the right time to engage a candidate? How can recruiters monitor for indicators that a high-profile candidate may be open to a new opportunity, even before the candidate starts looking? Social media sites, because of their real-time nature, can be an incredibly helpful tool for not only building regular rapport with talent, but also helping recruiters find the right moment to engage with candidates for a new opportunity.
In this post I’m going to talk about a few ways I have used social media in the past to find real-time indicators for recruiting talent with the right timing. For the sake of brevity, I’ll be focusing on Twitter and Facebook (though this could easily be used for other social networks, too).
Opportunity Indicators on Twitter (more…)
We are entering a time of social fatigue. A recent survey from Pew Research found that 61% of current Facebook users have voluntarily taken a break from using Facebook for a period of several weeks or more, and 20 percent of the online adults who do not currently use Facebook say they once used the site but no longer do so.
The forecast is for decreasing use: 34% of current Facebook users say the time that they spent on the site has decreased over the past year, and only 3% say they will spend more time on the site in the coming year. Meanwhile, 27% say they will spend less time. The honeymoon is over. Among the top reasons cited for decreased time spent on Facebook are: it’s a waste of time; bored with it; content is not relevant; and just didn’t like it.
This doesn’t mean that people are abandoning social media. Overall time spent in social networking continues to rise — up 38% over the previous year according to Nielsen Media — more than any other online activity. The growth in time spent on social media is largely tied to the spread of smartphones, sales of which are accelerating overseas but slowing in the U.S. as we reach near saturation. That just means that the same pattern of skyrocketing use of social media followed by slowing use will be repeated in other countries in coming years.
Why Didn’t the Mayans Warn Us?
So what’s happening? (more…)
Here’s a sobering reminder for you: Just because your nonprofit’s Facebook page has a lot of “Likes” doesn’t mean people actually like it.
Carie Lewis, director of emerging media at the Humane Society of the United States (HSUS), said at a a session at the recent Nonprofit Technology Conference (NTC) in San Francisco, Calif., that success on Facebook is no longer about how many friends you have. “It’s what happens after the ‘Like’ that matters,” she explained.
Lewis went on to present research that revealed an average 90 percent of people who click “Like” never visit the page again, so it’s imperative for your organization to come up with reasons for users to want to read your content. As easy as it is to click the “Like” button, it’s even easier to click “unlike” or “hide content.”
How do you make content more interesting for users? Lewis suggested the following tips:
- Answer everyone.
- Connect with your über-fans.
- Maintain a consistent voice.
- Provide exclusivity.
- Create your own memes.
- Plan it out; but be flexible.
- Don’t be so serious all the time.
- Make real-world events social.
- Use photos and video.
- Show people how their time, money and efforts make a difference.
- Pay attention to feedback.
- Make friends, cross promote.
When I try to setup my username and password in the Facebook Social Connector, I get an invalid username or password message. The username and password are correct, I use them to log into Facebook. I uninstalled and reinstalled Outlook and the Social Connector but it didn’t help. First off, uninstalling and reinstalling rarely fixes problems. The repair option in Add and Remove Programs will do the same and is faster, although it is not a cure-all for all things wrong in Outlook, such as this problem. Have you checked your Facebook configuration? Such as, oh, permission for 3rd party apps to access your Facebook account? If you locked it down by editing your Privacy Settings to turn off access by applications, you won’t be able to connect using the Social Connector. To check, log into your Facebook account and check your privacy settings. Expand the menu beside the Home button in the upper right corner and choose Privacy Settings. In the Apps and Websites row, click Edit Settings to open the App, Games and Websites page. If you ever turned off all apps, you are blocking the Social Connector. You need to enable all apps and may need to [...]
It’s hard to come up with more than a few people in our lives who aren’t using Facebook. Even if you don’t use it much for personal reasons, you probably use it to attract people to your nonprofit’s website and to engage supporters. But did you know it’s also a good way to attract new volunteers?
If you aren’t using Facebook to bring volunteers to your organization, you are missing out on a key recruitment tool. So how do you do it? Let’s just say it’s a little more complicated than posting a status update that reads “We need volunteers.” Here are five ways to effectively use Facebook as a volunteer recruitment tool:
- First of all, you need to make sure the people you want to reach are even using Facebook. The site usually attracts a younger audience so if that’s not the demographic you want, then it probably doesn’t make sense to use it extensively.
- Think about the kind of posts that will attract volunteers. Avoid direct appeals in favor of photos, videos, or recaps of past volunteer events. These serve a dual purpose: They recognize past workers while showing potential volunteers what they can expect if they work for you.
- Make sure you’re attracting the right people—if there’s a minimum age or some other qualification, make that clear in your posts.
- Offer a diverse array of volunteer opportunities, and make sure to have rock-solid practices for training your volunteers. In short, prepare your organization for volunteers as best you can—and then begin recruiting on Facebook.
- Maintain good general Facebook practices, and make sure all the other groundwork — from your organization’s main website to volunteer management guidelines and processes to a policy for Facebook commenting — is in place.
The social networking behemoth Facebook filed papers yesterday to raise $5 billion in its initial public offering (IPO) of stock. This is good news for Facebook employees and their investors, but what does it mean for charities? It depends on who you ask.
MSNBC ran a piece on this subject yesterday, and it suggested that this new influx of wealth to Facebook employees could mean big bucks for nonprofits. Why? Facebook has provided their employees with stock incentives over the years, and they will be able to use these to cash in on the IPO. Experts like Rob Mitchell of Atlas of Giving told MSNBC that when individuals’ personal wealth increases, it makes them more likely to want to start a philanthropic legacy.
Patrick Rooney, executive director of The Center on Philanthropy at Indiana University, agreed with Mitchell, citing studies that show entrepreneurs are about twice as generous than people who inherit their wealth.
All of this doesn’t guarantee that these new millionaires will start donating to charity. In fact, there are some who don’t think Facebook employees are all that likely to start being philanthropic, at least not immediately. Robert Frank, a writer for The Wall Street Journal, told MSNBC that he thinks they are much too young to think about starting their philanthropic efforts. He argues that they are still in the “accumulation phase” of their lives, and want to focus on changing the world through their company, not their philanthropy.
Charities will ultimately see a lot of money come in as as result of Facebook’s IPO. It’s just a question of how soon. You can read the full story on MSNBC.
Wow. This bug may be fixed in record time! I first became aware of this error in late December 2011 and passed it along. I’m pleasantly surprised how quickly it is being addressed. Let’s hope Facebook moves as fast as Microsoft did (less than 3 weeks). While this is not fixed by this update, Microsoft has released an update for the Facebook provider which will support an update Facebook is working on. You can download it now, or wait for automatic updates to push it out within a few weeks. Microsoft Outlook Social Connector Provider for Facebook I really hate third-party integration because it’s so easy for the third-party to break the feature on their end and it’s often difficult to get fixed. The same thing happened to the MapIt feature in earlier versions of Outlook and it was only fixed in new versions. I hope that Microsoft and Facebook fix this feature soon, rather than allowing it to die on the vine. When you use the Social Connector and Facebook provider and click on the + to add the Facebook in the People Pane, you are taken to http://www.facebook.com/microsoft/addfriend.php?emails=person21%40yahoo.com&name=Person, where a 404, page not found error is returned. The [...]
When you use the Outlook Hotmail Connector and have the Hotmail Live account data file set as your default data file, any Social Connector provider that creates a local contact folder won’t work as expected. Specifically, online contacts won’t be synced to Outlook and the people pane will show only email, not profile photos or feeds. This is because Hotmail Live accounts support only the default Contact folders and the Social Connector can’t create a contacts folder for “this computer only” in the Hotmail data file. The LinkedIn and Windows providers are two popular providers that are affected. The Facebook provider is not affected because it does not store copies of your Facebook contacts locally. Note that while setting the Hotmail data file as default works “ok” if you aren’t using social connector features, it can result in additional problems. It can cause sync errors and if you use Tasks, Journal, or Notes they are easily lost if you need to create a new Hotmail data file and forget to export the folders that are identified as for ‘This computer only’. For this reason, we currently recommend setting a local pst file as your default data file with Outlook Hotmail [...]
Facebook, Facebook, Facebook. It’s what all the cool kids are talking about these days. Anybody who’s anybody has one.
In all seriousness, having a social media presence is pretty important these days, especially for nonprofits. Not only can you find new supporters you might not have otherwise reached, it also is a place where your followers can converse, and get the latest updates on your mission. Since Facebook is the big kahuna of social networking sites, it’s important that it provides maximum engagement for your supporters. One of the best ways to do this is to write great status updates. In her book Social Media For Good, Heather Mansfield provides five ideas for status updates:
- Success Stories: Supporters like to know that the dollars they are contributing are going towards successful causes. Fill them in on how their contributions are helping to fund successful programs.
- Photos: We live in a visual culture. Post photos directly to Facebook of your organization’s latest events or just show people what your office looks like.
- Videos: Videos are also an effective visual tool for your Facebook. Try sharing a new one at least two or three times a month.
- Breaking News: The great thing about social media is it allows you to communicate with your followers instantly. When something big happens, take advantage of this by letting people know. The news can be summarized in a few sentences for your status update.
- Call To Action: Have a fundraising campaign coming up? Use your Facebook status to get your followers to participate. You can also do this for petitions or other special events.
A user wanted to know how to change the accounts used by the social connector: “I’m using the Outlook Social Connector and it says I have to re-logon to Facebook. But I changed my Facebook e-mail address since my last login and the dialog in the Social Connector doesn’t allow me to change my e-mail address, only to type my password. How do i change the account used by the social connector?” You need to click the x button to delete the account and re-create it, using the new address. In Outlook 2010, go to View, People pane, Account settings to access the dialog if the screen you are looking at doesn’t have an X on the right of the social connector account. Close the dialog after deleting the account then reopen it and set up the provider again. In Outlook 2007, this dialog can be opened from the Tools, Social Networking Account settings. In this screenshot, click the X beside the #1 to remove the account then close the dialog. Reopen the dialog and select the account (#2) and enter the correct username and password. Published August 30 2011