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Screen Shot 2015-05-27 at 11.44.03 AMWhen I first heard about Snapchat, it was from younger colleagues of mine urging me to create an account and join in on the fun. My first response, “Isn’t that just for sending nude photos that you think will disappear?” was quickly followed by my second comment of warning, “… and if you really think they’re vanishing into thin air, you’re going to regret it when Snapchat is hacked and your nudes are all over the Internet.”

I wasn’t wrong in my second piece of commentary. Snapchat was later hacked, multiple times. The worst of which (now called “The Snappening”) happened in October 2014, when 98,000 photo and video files sent by Snapchat users were leaked online. Since then, Snapchat has taken strides to increase security and become a better advocate for its users.

I was, however, wrong in my first assumption about Snapchat. (more…)

SmartRecruiters new“The ATS has to die,” says the man who built a business and made a name on that earliest technological breakthrough for recruiters, the applicant tracking system.

What’s especially ironic is that it’s on the strength of the market’s acceptance of SmartRecruiters, his free ATS, and his vision for how to evolve it, that Rembrandt Venture Partners and others are giving Jerome Ternynck $10 million.

The B series funding was announced today and follows a $5.5 million A round just a bit more than 18 months earlier. (more…)

About the author: John has been writing about recruiting and employment for nearly a decade,and has worked in the field for almost twice as long. He traces his connection to the employment industry back to the beginning of the commercial Internet when he managed some of the earliest news oriented websites. These offered job boards, which became highly popular with users. John worked with agencies and large employers on job postings, resume search, and campaigns, before consulting with media companies on audience development and online advertising sales.

SmartRecruiters new“The ATS has to die,” says the man who built a business and made a name on that earliest technological breakthrough for recruiters, the applicant tracking system.

What’s especially ironic is that it’s on the strength of the market’s acceptance of SmartRecruiters, his free ATS, and his vision for how to evolve it, that Rembrandt Venture Partners and others are giving Jerome Ternynck $10 million.

The B series funding was announced today and follows a $5.5 million A round just a bit more than 18 months earlier. (more…)

Screen Shot 2013-08-12 at 3.10.45 PMYou know the old saying “the early bird catches the worm,” right? In the case of job recruiting, this phrase is particularly relevant. Any experienced recruiter knows that a highly qualified candidate who has multiple offers on the table needs to be targeted as quickly as possible.

But how exactly can a recruiter decide when it’s the right time to engage a candidate? How can recruiters monitor for indicators that a high-profile candidate may be open to a new opportunity, even before the candidate starts looking? Social media sites, because of their real-time nature, can be an incredibly helpful tool for not only building regular rapport with talent, but also helping recruiters find the right moment to engage with candidates for a new opportunity.

In this post I’m going to talk about a few ways I have used social media in the past to find real-time indicators for recruiting talent with the right timing. For the sake of brevity, I’ll be focusing on Twitter and Facebook (though this could easily be used for other social networks, too).

Opportunity Indicators on Twitter (more…)

I keep seeing articles about the “hottest trends in recruiting” that are, in reality, of little value to the recruiting community.

These articles list “new” recruiting concepts and ideas, but there’s a hitch: most of the “trends” listed have been talked about for years. What’s more, the kinds of ideas that are named must actually be paired with traditional practices and are not enough to effectively drive results on their own. This kind of misinformation can be dangerous for recruiters, particularly those who are just starting out and looking for guidance.

Let me explain a couple of the “trends” mentioned in these types of articles that are most bothersome to me and make note on why they aren’t really trends or, if they are, how to take advantage of them. (more…)

Graph Search guidePuzzled about how to use Facebook to proactively find candidates? The social networking site — the world’s largest — has thoughtfully issued a quickie how-to guide for both job seekers and recruiters.

Oout last week, Graph Search for Job Search final offers no secret insights. Any recruiter who’s tried even a casual search won’t learn much. But if you’ve not given Facebook a try before, this one-page guide will help you get started, and may even surprise you. (more…)

About the author: John has been writing about recruiting and employment for nearly a decade,and has worked in the field for almost twice as long. He traces his connection to the employment industry back to the beginning of the commercial Internet when he managed some of the earliest news oriented websites. These offered job boards, which became highly popular with users. John worked with agencies and large employers on job postings, resume search, and campaigns, before consulting with media companies on audience development and online advertising sales.

HC-Metrics-Infographic_07During a recent meeting with a client who was struggling to find candidates, I was asked what they could do differently. The same tried-and-true methods were no longer yielding results, and their tactics were sporadically successful at best.

This client was hardly alone.

To perform at the highest levels of standards and quality, a hospital must be properly staffed to meet the needs of its patients.

For more than a decade, healthcare has experienced a shortage of workers, most notably experienced registered nurses. As the recent Bernard Hodes Group Healthcare Talent Metrics survey indicates, healthcare organizations can increase their chances of hiring more qualified employees by implementing employer brand-driven strategies and tactics that reach and engage the candidate audience more consistently.

Qualified Candidates: Where Did They Come From? (more…)

photo by David ManasterJody Ordioni wrote a prescient view about the ROI of social recruiting which posted Monday morning. Monday night I discovered first hand just how prescient, at a recruiting roundtable that marked the opening of the ERE Recruiting Conference & Expo.

I moderated two separate discussions of social media issues in 90 minutes. ROI concerns were uppermost in the minds of the recruiting leaders who joined our conversation. (More than 25 different topics were available at roundtables set aside in the ballroom of the Marriott here in San Diego where the conference is being held.)

It wasn’t surprising that these leaders who hailed from firms both very large and more modest size struggle with proving the value of social media as a source of hire. LinkedIn, I should point out, was an exception. Most of the 20 or so recruiters at the roundtable, and several others I spoke with later at the evening receptions, were enthusiastic users of LinkedIn Recruiter for sourcing. Most, though, admitted that getting their senior corporate managers and leaders to be active in posting and commenting on LinkedIn Groups is a struggle.

What was more of a surprise, and what makes Jody’s article so spot on, is that I heard emerging among recruiters a recognition that social media is a marketing and promotional tool. The effectiveness of sites like Facebook, Twitter, YouTube, even Pinterest is probably not in the number of hires or even applicants a company can trace directly to one of the social media sites. Instead, as recruiting consultants Gerry Crispin and Mark Mehler reported last year, social media is a channel of influence. (more…)

fbrecruitmagnetIt’s not often talked about, but your company has a secret weapon when it comes to social media marketing: you.

HR, though not traditionally considered a department positioned to drive external business, is, whether it’s intentional or not, finding a new purpose on social networks like Facebook. Suddenly, the department best known for finding and managing relationships with internal people (employees) has the power to start finding and managing relationships with external people (customers) as well.

In the world of social recruiting, HR and marketing were made for each other. A great social recruiting strategy can help strengthen your employer brand, because recruiting itself is an inherently social activity that targets the kind of people who believe in your company, its culture, or its products and services enough to want to work for it.

And while your marketing department may already have a great handle on using Facebook and other social media for business, it can still benefit from allowing your team to join forces and begin social recruiting on the company’s Facebook page. Here are three ways that you provide value for your marketing team with social recruiting while helping your team bring in new candidates.

Value #1: Your People Are Your Brand (And Your Brand Attracts People) (more…)

Screen Shot 2013-03-05 at 11.05.11 PMWe are entering a time of social fatigue. A recent survey from Pew Research found that 61% of current Facebook users have voluntarily taken a break from using Facebook for a period of several weeks or more, and 20 percent of the online adults who do not currently use Facebook say they once used the site but no longer do so.

The forecast is for decreasing use: 34% of current Facebook users say the time that they spent on the site has decreased over the past year, and only 3% say they will spend more time on the site in the coming year. Meanwhile, 27% say they will spend less time. The honeymoon is over. Among the top reasons cited for decreased time spent on Facebook are: it’s a waste of time; bored with it; content is not relevant; and just didn’t like it.

This doesn’t mean that people are abandoning social media. Overall time spent in social networking continues to rise — up 38% over the previous year according to Nielsen Media — more than any other online activity. The growth in time spent on social media is largely tied to the spread of smartphones, sales of which are accelerating overseas but slowing in the U.S. as we reach near saturation. That just means that the same pattern of skyrocketing use of social media followed by slowing use will be repeated in other countries in coming years.

Why Didn’t the Mayans Warn Us?

So what’s happening? (more…)