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The Top 30 Most Impactful Errors in Social Media Recruiting

Strategy-related errors

  1. No strategy
  2. Targeting active candidates
  3. Broadcasting when narrowcasting is needed
  4. Not using talent communities
  5. Relying on recruiters
  6. Expecting speed, low cost, and high volume
  7. Under-emphasizing the building of relationships and trust
  8. Failing to target diversity
  9. Limited use in college recruiting
  10. Under emphasizing employer branding
  11. Assuming there is a dividing line

Channel and tool selection errors

  1. Incredibly narrow channel selection
  2. Treating all channels the same
  3. Failing to fully “know” the target
  4. Not encouraging blogs
  5. Being overly direct
  6. A narrow range of tools

Message and coverage errors

  1. Generic messages
  2. A lack of authenticity
  3. Using the wrong message type
  4. Not identifying influencers
  5. Failing to ask new hires to announce

Recruiter and employee support errors

  1. Not providing guidance
  2. Not supplying content

Process and administrative errors

  1. Weak referral program handoff
  2. Weak ATS handoff
  3. Not being mobile platform friendly
  4. Weak “comment tracking” tools
  5. Weak business case
  6. Failing to accept an online profile

Source: Dr. John Sullivan

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