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Signs That It’s Time to Get Your Brand on Snapchat

Screen Shot 2015-05-27 at 11.44.03 AMWhen I first heard about Snapchat, it was from younger colleagues of mine urging me to create an account and join in on the fun. My first response, “Isn’t that just for sending nude photos that you think will disappear?” was quickly followed by my second comment of warning, “… and if you really think they’re vanishing into thin air, you’re going to regret it when Snapchat is hacked and your nudes are all over the Internet.”

I wasn’t wrong in my second piece of commentary. Snapchat was later hacked, multiple times. The worst of which (now called “The Snappening”) happened in October 2014, when 98,000 photo and video files sent by Snapchat users were leaked online. Since then, Snapchat has taken strides to increase security and become a better advocate for its users.

I was, however, wrong in my first assumption about Snapchat. (more…)

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