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Rebranding Job Boards

Bill Gates-PXP-000006Having spent time at Monster in the content and social marketing game, but I still believe in job boards. And anyone who thinks they’re dead and deliberately ignores them as part of a holistic recruiting strategy is significantly more hindered in attracting top talent than those “old-school” HR professionals who perceive social media the same way the Puritans perceived witches.

For all the talk that “job boards are dead” and the perception that social media or smart phones or structured data will somehow change recruiting ignores the obvious fact that these technologies are, more or less, content delivery mechanisms.

Content is the currency of the entirety of the Internet, and it’s what we’re looking for when we’re staring at our smart phones, or the story we’re hoping to tell when we actually crunch the numbers behind big data.

And content is king. I know, that’s a cliché, but you know who said it?
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