866-764-TECH(8324) · Subscribe to Application Solution Providers, Inc.News FeedSubscribe to Application Solution Providers, Inc.Comments

Nonprofit Management Tip: Direct Mail And The Recession

Mailing during the recession was not easy for nonprofits, but there are lessons to be learned from its aftermath.  During a recent DMA Nonprofit Federation conference, Craig Finstad of the American Lung Association shared some of these lessons:

* If your piece is not in their mailbox, someone else’s is. The strategy is to stay in front of renewal donors. The organization resisted pressure to cut the number of appeals without testing.


* If you mail it, they will come.


* Dance with the girl who brought you. Pressure from management and complaints from donors will make you want to cut back on the number or cost of mailings or on winning packages. Resist the temptation of making changes without testing.

Want to read more?  Head on over to our website to get the full scoop on this important subject.


Application Solution Providers, Inc. 866-764-8324

Application Solution Providers, Inc. 866-764-8324

Any software can be installed, maintained, and securely accessed from anywhere. Leverage the latest hosting technologies with a Digital Desktop.™ Consolidate and secure all your business applications and data in custom Hosted Environments.™

Your business applications and managed Application Hosting, Desktop Hosting, Web Hosting, Mail Hosting, Software as a Service (SaaS), Virtual Machines (VM), and Virtual Desktop Infrastructure (VDI) saves time and money.
 

For managed Application Consulting, Development, Marketing, Hosting, Support, and Training
Call 866-764-8324 · Send an email · Submit an Information Request

    Comments are closed.