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Just Say No to Accidental Branding

Are you the victim of “accidental” branding? That is what happens when a nonprofit or business leaves its branding to chance. It results in confusion about what the organization is and does.

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, by Sarah Durham, is the clearest blueprint I’ve seen lately to rationally building your brand and implementing it. It is “branding in a box.” If you do one thing about your organization’s brand this year, make it reading this book. Once you do that, you’ll be so excited to have a step-by-step plan that you’re bound to start creating a better brand…More…

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Just Say No to Accidental Branding originally appeared on About.com Nonprofit Charitable Orgs on Tuesday, February 9th, 2010 at 01:00:47.

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