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Is Your Nonprofit Losing Out to Haiti?

With the spotlight on Haiti for the past several weeks, your nonprofit’s fundraising might be standing in the corner with an empty dance card. Should you try to be gracious and await your turn? Or should you try to piggy-back somehow on the Haiti appeal?

Eric Foley, of Transformational Giving, tackles this conundrum in his post, Are donors diverting their money from your nonprofit/cause to Haiti?

Foley offers some do’s and don’ts if you find your organization in this situation. They include:

  • Don’t write your donors and draw a comparison between Haiti and your own needs.
  • Do commit to the idea that your donors can and should be giving to a range of causes, not just yours.
  • Do show your genuine interest in Haiti by being knowledgeable and sharing your own response to that great tragedy.
  • Do think about how we all have, to some extent, trained donors to respond to desperate messages, and plan how to adopt a more sustainable approach for the future.

Foley is a powerful voice for generosity but also for getting beyond “urgent” appeals to something that is more long-lasting.


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Is Your Nonprofit Losing Out to Haiti? originally appeared on About.com Nonprofit Charitable Orgs on Monday, February 1st, 2010 at 12:02:11.

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