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Google To Add Nonprofits To Knowledge Bar

Last year, Google rolled out its “Knowledge Bar,” a section on the right-hand side of your search results that contains information about the person, place, or company for which you searched. Nonprofits were not included in the Knowledge Bar at the time, but that all changed this week.

The search engine giant announced Tuesday that nonprofits would begin to be included in the Knowledge Bar. While the feature is still in its roll-out phase, many of the larger organizations already have their information online. For example, a search for the Livestrong Foundation will provide the following information:

  • A short blurb of the nonprofit’s history via Wikipedia.
  • The founder of the organization.
  • The founding date.
  • Tax deductibility code.
  • The latest post from their Google+ page (if applicable).
  • Similar organizations.
The most significant thing about the Knowledge Bar is that it has the potential to increase the number of followers for a nonprofit’s Google+ page. Facebook remains a giant in the social networking field, but this change could bring more nonprofits to Google+ since they will know that people searching for them will see their posts.
What do you think about this announcement? Do you think it will make a difference for organizations in the long haul, or will it just be a cosmetic change?

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