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Recession Drives Permanent “Shift to Thrift”

It’s no surprise that, during a recession, shoppers search for the best buy. But a recent survey reports that

Consumers are buying “good enough” products, and finding themselves pleasantly surprised that they are “good enough.”

This increases the risk for businesses, who can no longer get by on either a low cost OR a high value strategy. They must provide both. Those that don’t get it right could lose their customers – and never get them back.

Read more…

Recession Drives Permanent “Shift to Thrift” originally appeared on About.com US Economy on Wednesday, March 10th, 2010 at 18:03:01.

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