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Zozi: It’s All About the Experience


Zozi, which connects customers to activity-related adventures or trips — say sailing lessons or rock-climbing tours — rolled out a CRM system earlier this year that is an offshoot of an acquisition the startup made at the end of 2012. The name of the CRM system is “Zozi Advance,” and it is a build-out from a system the company acquired when it purchased TripFlavor, a tours and activities reservation system. With Zozi Advance, “we branded and reworked the system to meet the needs of our customer base,” said TJ Sassani, CEO and founder of Zozi.

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