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When to Give Customers What They Didn’t Ask For: Q&A With Salesforce.com CMO Kendall Collins


Over the years, Salesforce.com has gradually transformed itself from being a CRM company to a cloud services provider. Along the way, it partnered with leading-edge Web 2.0 companies such as Google and Facebook, and most recently, it teamed up with virtualization giant VMware to offer VMforce, a new platform for application developers. Its innovations have all been introduced with an eye to fulfilling customers’ future needs, chief marketing officer Kendall Collins told CRM Buyer.

Application Solution Providers, Inc. 866-764-8324

Application Solution Providers, Inc. 866-764-8324

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