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VRM’s Missing Ingredient


I spent an interesting day at Harvard Law School last week at the invitation of Doc Searls for a conference on the intersection of CRM and VRM, or vendor relationship management. Doc’s involved with the Berkman Center at Harvard, which sponsors research into issues of law and the Internet, among other things. He’s also one of the authors of The Cluetrain Manifesto, which should be required reading in our line of work. Lots of other CRM folk were there too, including analyst Mitch Lieberman and Ed Sullivan from Radian6.

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