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Using Marketing Asset Management to Keep the Brand in Line


Marketing Asset Management is an emerging category of Digital Asset Management technology that has been developed exclusively for the marketing function. With a host of digital asset technology available, many generic DAM products lack workflow capabilities, dynamic collateral development, and the user security required for productive marketing asset management. Every organization needs centralized access to brand assets and marketing materials. MAM helps centralize, create and manage marketing assets.

Application Solution Providers, Inc. 866-764-8324

Application Solution Providers, Inc. 866-764-8324

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