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The Terminology Wars

I had the pleasure of attending two events last week: Microsoft Convergence 2010 in Atlanta and the Salesforce-VMware VMforce.com announcement in San Francisco. Each event was useful and informative in its own way, and I am pleased to have witnessed each first-hand. I have written exhaustively — at least I’m tired — about each of these, so rather than another recitation of events, I want to spend this piece drilling into one aspect. Terminology was common and different in the two events, and it’s worth looking at.

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