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The Mobile Retailer’s Multi-Screen Challenge

Based on recent statistics, one would think Houston is the mobile-commerce capital of the United States. Shortly before the Thanksgiving holiday, the Interactive Advertising Bureau released its list of mobile-savvy cities. Houston was ranked No. 1, followed by Seattle-Tacoma, San Francisco, Los Angeles and New York City. Then, on Thanksgiving Day, PayPal revealed its statistics for activity during the day. Among these, Houston was the city in which shoppers made the most mobile purchases, followed by Los Angeles, Chicago, Miami and New York.


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