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The Hidden Risks of Mobile CRM, Part 1


As mobile marketing evolves, so do its risks. The Federal Trade Commission last month released its updated “Dot Com” guidelines. An update long in coming — the first since the report was released in 2000 — the guidelines take special note of mobile. In short, they state that the same rules that apply to ads in newspapers, radio and television apply to mobile devices — and social media too, for that matter. All disclosures must be clear and conspicuous.
Furthermore, if a disclosure cannot be made clearly on a device or platform, then that device or platform should not be used, the FTC said.

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