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SMS: The Energizer Bunny of Mobile Advertising


Like everyone else with a pulse, Paul Rand, president and CEO of Zocalo Group, has noted the phenomenal growth of mobile advertising. Statistic after statistic confirms such observations, including the latest from the Interactive Advertising Bureau, which earlier this week reported that mobile advertising revenue leaped an eye-popping 82.8 percent to $8.9 billion in 2012. “Within the last 18 months, consumer mobile usage has exploded,” Rand said.

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