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Salesforce Makes Splash With Wave for Big Data


Salesforce on Thursday launched Wave for Big Data, a tool that will help marketers and salespeople leverage customer data in the Salesforce Analytics Cloud. Google, Cloudera, Hortonworks, New Relic, Informatica and Trifacta have signed on to the Salesforce Analytics Cloud Partner ecosystem. Powered by the Wave platform, the Analytics Cloud will let business executives discover correlations and patterns across any combination of transactional data, such as CRM, ERP, finance and HR systems, as well as unstructured or semistructured big data sets.

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