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Millennial Buys Rival Jumptap in Mobile Ad Push


Millennial Media announced on Tuesday that it will acquire competitor Jumptap in a stock transaction worth approximately $225 million. Under the terms of the agreement, Jumptap shareholders will receive approximately 24.6 million shares of Millennial Media. The combined company will be able to offer a number of services in this space, including targeting, video, rich-media, cross-screen, programmatic bidding/buying and measurement products. These campaigns and services will be able to run across a variety of different screens.

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