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Making the Most of Micro-Moments in the Customer Journey


The mobile advertising race is on. Google has to scramble to stay ahead in the volatile mobile ads market, because it has been losing ground to Facebook, suggested Pace University marketing professor Larry Chiagouris. Google is “cannot afford to give away any market share,” he noted. “Any drop will likely result in a drop in the stock price and, more importantly, a fall in confidence in the Google vision.” Perhaps with that in mind, the company recently unveiled a slew of new products for AdWords.

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