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How to Build a Better Business Blog


About the easiest way for companies to dip their toes into the social media waters is the blog. There are few technical burdens to setting them up, the time needed to create posts can flex with the workloads of the assigned writers, and they can become a conduit for customer conversations through the comments section. So every business is leaping eagerly into blogging. Right? Well, not exactly. There are a couple of things holding businesses back. First, as an editor, I’m painfully aware of how terrified some people are of “writing.”

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