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Feds Reach for Cloud CRM

The U.S. Department of Commerce is planning a major upgrade of its customer relationship management capabilities, which is likely to include a multiyear contract opportunity for a cloud-based CRM system. The project underscores the increasing awareness of federal agencies of the potential use of cloud configurations for CRM projects. One of the major objectives of the Commerce Department project is to foster an enterprise-wide approach to CRM. It wants to develop an ongoing, performance-driven CRM strategy with agency-wide involvement.

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