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CRM Idols Pave the Way


The CRM Idols have been announced. The goal of the contest was to identify the best corporate video developed by an up-and-coming CRM company. In the Americas, the winning firm is Get Satisfaction. In the EMEA region, it is BPMonline. The companies were chosen by popular vote of subject matter experts in the CRM space, with judges applying a scoring algorithm to the totals. If it sounds as though making the selections was a complicated and serious affair, that’s because it was, said Denis Pombriant, principal of Beagle Research Group.

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