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Climbing the B2B Social Media Ladder


Social media strategies are not just for consumer-focused companies anymore. Twitter, Facebook, LinkedIn and their ilk are finding their way into business-to-business firms. Solid waste service provider Waste Management, for example, has set up a Web 2.0 shop. Interactivity is key, and social media are being used at Waste Management for educational and engagement purposes, said Lynn Brown, vice president of corporate communications. “It is about being a part of a two-way conversation,” she said. “People are talking about your company whether you know it or not.”

Application Solution Providers, Inc. 866-764-8324

Application Solution Providers, Inc. 866-764-8324

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