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Blackbaud Gives Fundraisers New Tools, Then Gets Out of the Way

Blackbaud, a CRM vendor that specializes in the nonprofit sector, has rolled out a new release offering additional social and mobile functionality. The end goal of the various upgrades — which range from social scoring to the ability to run on a number of different tablets — is to allow users to be able to spend more time with donors, said Eric de Jaeger, VP of product management, enterprise CRM solutions. “If you are a gift officer working for a university or hospital and trying to raise money for a large campaign, you want software that helps you but isn’t in the way of doing your job.”

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