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The CRM Commodity Crisis: Escaping the SFA Mold


There’s always been a dichotomy between the promise of CRM and the reality of CRM. The promise is something like this: CRM can become the nucleus of your business, unifying sales, marketing and support around a shared set of data about your customers. Not only will it make your relationships with your customers better; it will make relationships among people in your company who connect with customers better. Here’s the reality: CRM purchases are made when businesses have difficulties in making their numbers, so they’re strongly driven by sales.

Application Solution Providers, Inc. 866-764-8324

Application Solution Providers, Inc. 866-764-8324

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