866-764-TECH(8324) · Subscribe to Application Solution Providers, Inc.News FeedSubscribe to Application Solution Providers, Inc.Comments

The New ROI for Social Media Recruiting

photo by David ManasterJody Ordioni wrote a prescient view about the ROI of social recruiting which posted Monday morning. Monday night I discovered first hand just how prescient, at a recruiting roundtable that marked the opening of the ERE Recruiting Conference & Expo.

I moderated two separate discussions of social media issues in 90 minutes. ROI concerns were uppermost in the minds of the recruiting leaders who joined our conversation. (More than 25 different topics were available at roundtables set aside in the ballroom of the Marriott here in San Diego where the conference is being held.)

It wasn’t surprising that these leaders who hailed from firms both very large and more modest size struggle with proving the value of social media as a source of hire. LinkedIn, I should point out, was an exception. Most of the 20 or so recruiters at the roundtable, and several others I spoke with later at the evening receptions, were enthusiastic users of LinkedIn Recruiter for sourcing. Most, though, admitted that getting their senior corporate managers and leaders to be active in posting and commenting on LinkedIn Groups is a struggle.

What was more of a surprise, and what makes Jody’s article so spot on, is that I heard emerging among recruiters a recognition that social media is a marketing and promotional tool. The effectiveness of sites like Facebook, Twitter, YouTube, even Pinterest is probably not in the number of hires or even applicants a company can trace directly to one of the social media sites. Instead, as recruiting consultants Gerry Crispin and Mark Mehler reported last year, social media is a channel of influence. (more…)

Application Solution Providers, Inc. 866-764-8324

Application Solution Providers, Inc. 866-764-8324

Any software can be installed, maintained, and securely accessed from anywhere. Leverage the latest hosting technologies with a Digital Desktop.™ Consolidate and secure all your business applications and data in custom Hosted Environments.™

Your business applications and managed Application Hosting, Desktop Hosting, Web Hosting, Mail Hosting, Software as a Service (SaaS), Virtual Machines (VM), and Virtual Desktop Infrastructure (VDI) saves time and money.
 

For managed Application Consulting, Development, Marketing, Hosting, Support, and Training
Call 866-764-8324 · Send an email · Submit an Information Request

    Comments are closed.