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CRM innovations in recent years have had a significant impact on campaigns and nonprofit organizations, according to CFB Strategies President Trace Anderson. “Traditionally in the campaign world, it was an old-school mentality of just collecting checks,” he said. “Even when I started working in politics, from 2006 to 2008, everything was done by hand. Now, with everything being... (more...)

If you want to succeed at engaging customers, or anyone else for that matter, it helps to have a model of what success looks like. This idea isn’t new. Elite athletes train themselves to see a perfect race in their mind’s eye, or to imagine the arc of a ball to its flawless conclusion. Scientists model physical and chemical reactions that occur at a scale too small to view directly.... (more...)

After surviving well over a year as a cord-cutter, I recently returned to the cable fold — and after less than a month, I’m having major regrets. The problem isn’t with the service or even with the pricing. The problem is with the lies. I wasn’t entirely happy with my cord-cutting solution, but I wasn’t eager to go back to a high-priced cable service either. However,... (more...)

Salesforce on Thursday launched Wave for Big Data, a tool that will help marketers and salespeople leverage customer data in the Salesforce Analytics Cloud. Google, Cloudera, Hortonworks, New Relic, Informatica and Trifacta have signed on to the Salesforce Analytics Cloud Partner ecosystem. Powered by the Wave platform, the Analytics Cloud will let business executives discover correlations and... (more...)

There is no better company to look at to get a sense of the future of technology in business and society than Zuora. This might surprise many people, because companies like Oracle, Microsoft and Salesforce might come to mind more readily. To one degree or another, those companies feature their products and services, which are very important, but Zuora talks about business models — and... (more...)

The mobile advertising race is on. Google has to scramble to stay ahead in the volatile mobile ads market, because it has been losing ground to Facebook, suggested Pace University marketing professor Larry Chiagouris. Google is “cannot afford to give away any market share,” he noted. “Any drop will likely result in a drop in the stock price and, more importantly, a fall in... (more...)

Like any major trade show, OpenWorld has been in planning for a long time. However, this OpenWorld might be the most planned show of its kind ever, because in addition to the extravaganza taking place in the Moscone Center, many of the hotels in the area and even in closed-off streets, an important sideshow and object lesson — America’s Cup — is taking place in San Francisco... (more...)

The holiday season is upon us; even those uninitiated in the ways and means of retail can see it in the Halloween decorations and candy that are now so plentiful on store shelves. For the initiated — that is, anyone who expects to make a buck off of the holiday shoppers this year — not only is the season here, but plans to address it are already in place. “Address,” of... (more...)

Commence earlier this month debuted version 5.5 of its CRM application with key enhancements including a new internal chat system, new Microsoft Word and calendar integrations, and a click-to-dial feature on mobile phones. Commence provides an array of CRM tools, including salesforce features and, for a unique twist, a project management component as well on its platform — in short, whatever... (more...)

There’s always been a dichotomy between the promise of CRM and the reality of CRM. The promise is something like this: CRM can become the nucleus of your business, unifying sales, marketing and support around a shared set of data about your customers. Not only will it make your relationships with your customers better; it will make relationships among people in your company who connect... (more...)