There is a general consensus among big billers that telephone marketing is THE KEY to their success. And I think most of us who have a few years of recruitment experience acknowledge that fact. So, why do I constantly read about “alternative” (read that as “easier”) approaches to marketing? Does our continuing love affair with all things electrical and computer-driven really help us that much?... (more...)

Matt Epstein really wants a job at Google. Really. He wants to work for the company so much he’s launched a silly, almost ridiculous “Hire M.E.” campaign in which a phony mustache plays a supporting role. A self-described product marketer and digital strategist, Epstein’s got a video, a website with the pleading address GooglePleaseHire.me, a presence on Twitter, Facebook,... (more...)

William Tincup was featured recently in John Sumser’s Top 100 Influencers, which is a running series that Sumser is doing on recruiting and HR professionals who have made an impact in our industry. While Tincup isn’t a recruiting agency guy, he is a self-employed professional services guy, just like many of you. Tincup, along with Bret Starr, co-founded their company Starr Tincup in November... (more...)

The manner in which you open your marketing call remains the most important element of the call because in order to achieve success you need to accomplish a minimum of three things within the first 30 seconds: You must get your prospect’s attention. Nothing else matters if you do not gain their attention. You must eliminate or at least not create a “reflex rejection” — an automatic negative... (more...)

Yesterday’s part 1 of this series detailed the right mix of marketing, PR, and social media for recruiters today. Now we continue with the right ways to build your social media brand. 6 Steps to Build Your Social Media Brand Secure your vanity name on all social media sites. As mentioned earlier, the “Big Three” are LinkedIn, Twitter, and Facebook. For a full list, Google: [Social Media... (more...)

We live in exciting times. Remember the mid ‘90s, when the Internet was growing exponentially? It opened up the world with speed of communication and spread of information. The Internet continues to transform the way people live and how businesses operate, including ours — search and recruiting. Now we manage databases and use new tools to efficiently prospect, manage relationships, and deliver... (more...)

In the world of recruiting, seldom are recruiters good at all aspects. In fact, it is more the exception than the rule, but we continue to think that with the right training, a new recruiter will become an outstanding researcher (thus, an expert in our niche); have the ability to identify and recruit A talent; be adept at marketing; and land wonderful “we need this person now” opportunities. Nothing... (more...)

Recently, many of the calls and emails I have received address the same subject: candidate marketing. For example, here is part of the message I received from a strong regional client with multiple offices and specialties: “In these challenging economic times, should our consultants be spending 50% of their time servicing existing clients and 50% of their time marketing candidates?” As... (more...)

>>2 Salary Scripts for Candidates I recently led a class called, “End Game: the final critical stage in getting your candidates hired.” One of the things I discussed was providing your candidates with exact scripts for their interview process. The topic where this is most relevant is the question of salary. You want to be sure that your candidates memorize their answer to this employer... (more...)

Marketing Software as a Service (SaaS) represents a much better value than installed marketing software. If your company uses or sells marketing software, you might want to consider a hosted software as a service or a hosted environment as a service rather than hosting it yourself.  Users can eliminate the headache of maintaining and upgrading the software, while vendors can establish turn-key hosted environments for their customers without rewriting the software. Moreover, marketing firms can demo and share applications and data in real-time with their clients without changing internal networks.

A single application that runs in your web browser has its benefits. However, a Hosted Marketing Software Environment (Environments as a Service – EaaS) can be more effective.  EaaS can be a full-service, managed, hosted, marketing environment. If you wish, your environment can include customized Windows Desktop environments with Microsoft Office Professional (Outlook, Word, Excel, Publisher, PowerPoint, and Access) and everything your marketing organization needs, including all the software, data, and hardware necessary to work from any machine anywhere.

A good hosting company hosts the software and tools you already use, eliminates your dependency on equipment, maintenance, support, and training, and provides fully managed support, even including an understanding of your marketing software applications and managed web browser requirements. SaaS and Eaas enable marketing businesses to concentrate on marketing .

From the Marketing Software Desk…
“The benefits of Hosted Marketing Software Environments are huge – There is no need to implement software upgrades, pay for maintenance or add more hardware. We are able to host our Internal and External Marketing Applications all in one place. They even negotiated better Marketing volume license pricing for the software we use.”

When comparing SaaS or EaaS to web hosted software, consider the following:

Hosted Marketing Software Environments are:

• Web Browser Independent – browser based applications run in a browser managed by the hosting company
• Bandwidth Independent – reducing your ISP expenses
• Fully Managed – software updates and upgrades are applied with your review and approval.
• Not Dependent on local Equipment – reducing or eliminating client-side maintenance and IT costs.

Browser based Marketing Software Applications are:

• Web Browser Dependent – there may be issues with different browser and web browser versions.
• Bandwidth Dependent – requiring additional ISP cost to your clients and users
• Semi-Managed – You manage your browser, equipment and network when you have issues.
• Dependent on your existing equipment – adding to your existing maintenance and IT costs.

Managed Hosted Software Services